The benefit for the grower and the retailer is binding the supply chain together for mutual advantage.

For the retailer:

• Significant reduced costs
• A supply relationship with the grower that is managed, transparent, stable, ethical and fair

For the grower:

• Significantly increased competitiveness to increase sales to the UK market
• Access to a UK based management and supply chain service
• Complete financial transparency
• Support and advice to propose, agree and manage supply programmes with the retailer