An 8-10% supply chain cost saving shared between grower and retailer.

The benefit for the grower and the retailer is binding the supply chain together for mutual advantage.
For the retailer:
- Significant reduced costs
- A supply relationship with the grower that is managed, transparent, stable, ethical and fair
For the grower:
- Significantly increased competitiveness to increase sales to the UK market
- Access to a UK based management and supply chain service
- Complete financial transparency
- Support and advice to propose, agree and manage supply programmes with the retailer
